The 21st Century Yellow Pages

Do you know what a yellow page is?

Yes or no? Well, Don’t worry. Either way, Yellow Pages is a thing of past now, and it doesn’t matter if you do not know what it is. However, if I was to ask this question maybe thirty or fifty years ago, most people would be familiar with it and have used it already.

To tell you the history of Yellow Pages; the name and concept of ‘Yellow Pages’ originated in 1883. A printer was working on a regular telephone directory when they ran out of white paper. Without any extra white papers, the printer then decided to use yellow paper as the printing material instead of the traditional white paper.

Today, the expression yellow pages are used globally as a directory with an alphabetical listing of businesses within a specific geographical area. These listings are further segregated based on the type of business such as plumbers, packers & movers, restaurants, etc.

In the days of landline telephones, Yellow Pages enabled people to easily find service and products that they need in their locality. Yellow Pages were delivered to all and anyone who owned a landline.

People would usually keep their yellow pages next to their landline telephone so that when they were in need of a service, they could immediately browse through the yellow pages. You would typically find alphabetical listings of local businesses and after you browse through the yellow pages and find local businesses that you wish to contact. You would find the number and address of the business in the yellow pages. So they could immediately grab their landline phone and call the local business that would cater to their need.

Now, things have changed a lot. With the 21st century and the digitization of any and everything, we have indeed come a long way. The shift in our focus from hard papers to soft papers has in a way made yellow pages outdated. Now Yellow Pages seem to be an archaic invention.

However, the underlying problem that yellow papers solved still prevails. People still need a platform to find local businesses for the service and products that they need.


Sure, you can google for every kind of service or product that you need. However, Google encompasses everything and sorting out the multitude of results that Google provides is a hassle in itself. This problem is now solved by specialized online directories that list local business.

To combat this inefficacy of searching and sorting through google and the internet, Yellow pages has now changed to online business directories.

DialJordan is one such directory that I would personally recommend to everyone. With DialJordan I can find free info on anything at any time. Whether it be to search for local plumbers, gyms, entertainment or flowers, I can smoothly go to or use the DialJordan App to search for the businesses near me that cater to my specific need.

Additionally, unlike yellow pages, where businesses are listed alphabetically, Dial Jordan lists local business based on a couple of criterias. These include location (distance from the location of the service request), customer ratings/reviews and their price range.

You can directly call the business that you wish to employ through the Dial Jordan website and clear any queries or doubts that you might have. If you are uncomfortable calling an unknown person, then you can directly chat with the business representative via the chat features on Dial Jordan. You can further fill a form with your queries and submit it through the Dial Jordan website.

Based on these observations, I have concluded that the service provided by Yellow pages is still relevant to this day and will always be relevant in the future. Specialized online business directories are the future of Yellow Pages, and personally, DialJordan has replaced Yellow Pages for me. It provides the same solution (even better than yellow pages) made easier and faster via Dial Jordan.

Article written by Rohit Sharma

Tech Writer, CSE Student, Blogger who Writes on topics of Tech, SEO, Blogging, and Security. Apart from it, he is pursuing a degree in Computer Science. If you share similar interests than Join him Below.

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