Businesses often brush off-screen recording as a tool to create video content and assume that it has a very limited range. However being able to capture video footage from your screen can open up more possibilities than you realize, and it is certainly worth exploring further.
A good place to start is by looking at some of the popular types of video content that businesses could create using screen recording:
How-to guides or tutorials
Undoubtedly the most popular type of video content that businesses create using screen recording are how-to guides. Because screen recording will enable you to capture video footage of software, apps, or anything digital – it is the perfect way to ‘show’ each step of a tutorial that involves a digital product.
Aside from software and apps, screen recording is frequently used to create tutorials involving operating systems, online platforms or web-based services, and online courses. It can also be used to create tutorials involving documents or eBooks as well.
Normally the video guides that businesses create are designed to be useful and informative, but in some cases, they can indirectly promote products by showing them in action.
Traditional expert interview videos are normally recorded as a face to face interview. However, with screen recording you have another option that you could use: Video calls.
By using platforms such as Google Hangouts or Skype you could conveniently interview experts via video calls, and capture the footage that you need using screen recording. Overall creating expert interview videos in this way will be easier, faster, and more cost-effective.
The only caveat is that the quality of the audio and video from the webcam needs to be good on both ends of the call – otherwise, the content may not look that professional.
Product reviews or demonstrations
Another popular class of videos created using screen recording is product reviews or demonstrations. Once again because screen recording can capture video footage of various types of digital products, it is the best way for you to showcase what the product can do and the features that it has.
On top of that, you will be able to give viewers a better idea of the actual user experience of the product in question. By showing viewers footage of the interface and how it works, they’ll be able to actually see how easy (or difficult) it is to use.
To put it simply the types of video content that businesses can create using screen recording are fairly diverse. In a nutshell, if there is a need to record footage of anything digital that is on your computer or mobile device – screen recording is definitely the best way to create the video.
That being said to capture video on PC, Mac, or mobile devices and create professional-looking business videos you will need a screen recorder that is up to the task. Nowadays there are lots of options available with various features, and for example, you could try Movavi Screen Capture Studio.
All things considered, now that you’re aware of some of the types of video content that can be created with screen recording – you should explore your options. Odds are you’ll find that there are other types of video content that you can create for your business as well.